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I recently had a conversation with a friend of a friend who lead the chat with "I would love to be able to help you out",,,, I love it when people offer their help.  Good or bad its always worth it to listen. He asked "what does SHORTS MADE in the USA mean? I need to clarify exactly what this means. The single product that God told me to make while descending from the top of Africa, Mt. Kilimanjaro was SHORTS.  The PHIT Warrior SHORTS are made in the USA.  ... The shorts are actually made in San Diego "so what about...

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Here is the real story. I had not taken a vacation or break from work from 2008 to 2013. I lost all of my clients from personal training and tennis instruction, and had to re-invent the business from an expensive luxury to an affordable necessity. In 2012 I had a client was an avid adventurer and philanthropist. She organized groups of people to go to Africa and participate in a service project called “Plant with Purpose“, to summit Mount Kilimanjaro, and to enjoy a Safari. I saved money and planned the trip for a year. I trained hard and dreamt...

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What a gut punch! I trained for 15 years as an Ironman Triathlete.  Spend all year working as smart and as hard as I could to be the best on ONE single day... RACE DAY.  All of the training and dedication pays off if the day goes as hoped...Not much in life goes as planned. Equipment, Nutrition, Mental and travel failures... Boston marathon 2012, I was prepared to run sub 2:50 marathon.  My day "ended" 15 minutes into the race as I felt I was working too hard and that something was wrong.  Looking back this day was significant as...

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The not so open discussion about creating a product from 4 years of testing and modifying.... one thing was for certain.  We were never going to use a LINER in these shorts.  Let me do my best to provide you with some details. We created the 365 Freedom Shorts out of 3 pairs of shorts I used to wear... most of the time I would wear at least 2pairs of those shorts every day....I had to change my shorts to accommodate my movement.  2 of the 3 pairs of shorts came with a liner... after wearing the shorts for a...

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What does it take to get to the TOP STEP? After a serious beat down at the first event of the year in Newport Beach, I have regained an appreciation for the hard work it takes to win.   Signing up for the highest level amateur event and acquiring a partner with solid skills, the optimism was there... the endurance not so much. Mental endurance needs to match the Physical or Cardio endurance.  There are coaches out there that can fill your bucket with plenty of tools to train your brain and all other muscles needed to succeed.  It's putting...

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