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542 days since having shorts for inventory.  December 1 was supposed to be the day of new freedom, new shorts and new outlook.  Instead, the day had other plans. Starting in September, the shorts production had commitment.  Double the normal production, with a slight tweak in appearance.  I was all in.  The plan was the same as it was when I started..... go with the solids and then work on the artsy shit... the Camo and other patterns.  Strong base with a flare. Trust is something I have struggled with in life.  It never mattered how many times you got...

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One battle is over, and the next one begins.  Much like every point in Tennis or Pickleball, focus must be on what is right there in front of you.  The next point. The comatose state of PHIT since June 8 2020 is over.  Revived and learning to walk again, this brand needs more help now than ever.  The Warrior needs more help than ever.  The giants are invading the fastest growing sport in the world and wanting to take over.  Fact is they already have... The Warrior remains humble and will stand his ground and do battle for battle and...

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The journey for us all 2020/21 has been nothing short of unbelievable.  The last word can be interpreted any way you see PHIT.   We are finally turning the corner into a place of having a product to sell.  It's not just "A" product... but the "WHY" product. SHORTS Made by hand, in the USA.   Designed by Personal Trainer, Tennis and Pickleball Instructor/Player, and 15X Ironman Triathlete. There are no investors, no banks, no stock holders, and no global valuation.  One Warrior with a vision.   Get on board and get WARRIOR READY

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Frankly I am embarrassed at the state of the website.  I feel like I puked up some photos, slid a word rag through and just slapped them onto some World Wide Web site that doesn't really care... and it seems obvious that someone doesn't.... Well .. I care. The last year Amtrak came into my life and flattened me like the souvenir penny you left on the track.  It took all of the personality of every groove and date and image, and squeezed its guts out leaving nothing but a shiny blank copper canvas in which to make the Warrior...

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Its now August 2021 and finding a way to produce SHORTS has been an uphill battle... a battle we are fully engaged in.   Everything seems to be taking longer than what we had hoped longer was going to be.... commitment issues. Now that we have committed to a vision and goals, we are looking for support for the Warrior through the supporting epic products.  The selection of HATS will lead us forward with a colorful cover for your bad hair day or to keep the sun out of your eyes.  The SHIRT selection is growing...At the moment we can...

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